This is also up from the previous quarter’s 381 million users. In its financial report for Q4 2021, Spotify reveals that its monthly active users (MAU) grew by 18% year-over-year (YoY). Spotify grew its monthly active users by 18% in Q4 of 2021. Here are statistics that highlight Spotify’s business-related achievements. It’s also partnering with other companies to boost its podcasts.Īll of these efforts contribute to the success that Spotify is enjoying today. For instance, Spotify artists can now link to an ecommerce page where they sell their merchandise. Its growth can be attributed to the different ways the company is evolving. Spotify’s financial reports show that the company is getting more listeners almost every quarter. It’s been able to gain and sustain its active monthly listeners. Source: Roy Morgan Research Spotify business statistics Who streams using Spotify in Australia? Spotify seems to attract young women under 35 years of age who likely have a full-time white-collar job.
Spotify’s biggest rival in that region is YouTube Music with 5.5 million Australian users. But out of all the streaming platforms available, people gravitated to using Spotify.Īs of 2020, 8 million Australians were using Spotify. In Australia, 12.7 million users have started using music streaming services in an average of four weeks - is an increase of 3.7 million from three years ago. And it’s leading its rivals by a significant margin. How popular is Spotify? As it turns out, it’s the most popular around. Spotify is the most-used music streaming service. Here are some of the most interesting statistics and facts on how people use Spotify every day. And it’s also becoming the go-to platform for those that like listening to podcasts. Some gamers would use the Spotify app to listen to music as they play their games. For instance, did you know that some would use Spotify to play music for their pets? As it turns out, a lot of people do according to Spotify user statistics. People have different Spotify listening habits.
STATS FOR SPOTIFY TIME LISTENED TV
Spotify, YouTube’s primary competitor in the audio streaming business, has not yet broken down Wrapped into periodic updates. “Want to tell your friends about your favorite songs of the Spring? Easily share your Spring Recap playlist and stats by simply tapping the arrow at the bottom of your stats card.”
“Similar to the 2021 Recap, you’ll find your personalized content in the Spring Recap landing page on the YouTube Music app along with your personalized Spring Recap playlist,” reads an introductory blog post. In order to turn seasonal recaps into a social media phenomenon, YouTube is making them easily shareable. (I don’t have enough YouTube Music data to share a Spring Recap of my own, but if I did, it would undoubtedly be filled with Eurovision songs.) Instead, the platform has provided its listeners with a Spring Recap, which catalogs each user’s favorite tracks from the past three months. Sharing your top songs at the end of the year is always great fun, but YouTube Music doesn’t want to wait until December 2022 to reignite that trend. In addition to those statistics, YouTube’s 2021 recaps also included playlists from some of the top users on the YouTube Music app. YouTube Music first offered its take on Spotify Wrapped last December, when it helped its users discover the songs they listened to the most times over a 12-month span. Now, YouTube is serving those statheads with seasonal recaps - personalized reports that will be delivered to the YouTube Music app four times a year. As we learned when everyone and their mother posted their Spotify Wrapped last year, music fans love drawing data-driven insights from their listening habits.
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